{"id":123,"date":"2025-06-08T20:57:12","date_gmt":"2025-06-08T20:57:12","guid":{"rendered":"https:\/\/hub.octo360.agency\/?post_type=success_stories&#038;p=123"},"modified":"2026-01-17T23:42:43","modified_gmt":"2026-01-17T23:42:43","slug":"from-fragmented-to-future-ready-how-its-move-transformed-enrollment-with-hubspot-crm","status":"publish","type":"success_stories","link":"https:\/\/hub.octo360.agency\/es\/success_stories\/from-fragmented-to-future-ready-how-its-move-transformed-enrollment-with-hubspot-crm\/","title":{"rendered":"Del Caos a la Coordinaci\u00f3n: C\u00f3mo ITS MOVE Transform\u00f3 la Captaci\u00f3n de Alumnos con HubSpot CRM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"123\" class=\"elementor elementor-123\" data-elementor-post-type=\"success_stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0d946d e-flex e-con-boxed e-con e-parent\" data-id=\"2c0d946d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da7f052 elementor-widget elementor-widget-text-editor\" data-id=\"da7f052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cliente:<\/strong> <span style=\"font-weight: 400;\">TS MOVE Academy (Educaci\u00f3n \u2013 Formaci\u00f3n en Movilidad Sostenible y Log\u00edstica)<\/span><br \/><strong>Cargo:<\/strong> Michele Bergonzi, Jefe de Comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-919c161 elementor-widget elementor-widget-image\" data-id=\"919c161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"939\" src=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/06\/Sucess-Stories-Image_From-Fragmented-to-Future-Ready-scaled.webp\" class=\"attachment-full size-full wp-image-3183\" alt=\"Its Move - Agencia CRM Hubspot\" srcset=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/06\/Sucess-Stories-Image_From-Fragmented-to-Future-Ready-scaled.webp 1920w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/06\/Sucess-Stories-Image_From-Fragmented-to-Future-Ready-300x147.webp 300w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/06\/Sucess-Stories-Image_From-Fragmented-to-Future-Ready-1024x501.webp 1024w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/06\/Sucess-Stories-Image_From-Fragmented-to-Future-Ready-768x375.webp 768w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/06\/Sucess-Stories-Image_From-Fragmented-to-Future-Ready-1536x751.webp 1536w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/06\/Sucess-Stories-Image_From-Fragmented-to-Future-Ready-18x9.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2554fd5a elementor-widget elementor-widget-text-editor\" data-id=\"2554fd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>Breve introducci\u00f3n:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">ITS MOVE es una academia italiana de formaci\u00f3n t\u00e9cnica superior especializada en movilidad sostenible, log\u00edstica e industria inteligente. Con m\u00faltiples campus y cientos de candidatos cada a\u00f1o, necesitaban una soluci\u00f3n digital, integrada y escalable para gestionar toda la relaci\u00f3n con el alumno: desde el primer inter\u00e9s hasta la matr\u00edcula.<\/span><\/p>\n\n<h2><strong>El problema:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">La gesti\u00f3n de interesados se realizaba con herramientas desconectadas: hojas de c\u00e1lculo, correos manuales y procesos distintos en cada sede. No hab\u00eda trazabilidad sobre el avance de los leads, ni forma de medir la efectividad de campa\u00f1as o automatizar seguimientos. Ante el aumento de solicitudes, el sistema actual no era sostenible.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28214331 e-con-full e-flex e-con e-child\" data-id=\"28214331\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e51ac39 elementor-widget elementor-widget-heading\" data-id=\"3e51ac39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubre lo que es posible con un CRM m\u00e1s inteligente. Obt\u00e9n una Auditor\u00eda de HubSpot gratuita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d977dc1 elementor-widget elementor-widget-text-editor\" data-id=\"1d977dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfNo est\u00e1s seguro de si tu configuraci\u00f3n actual est\u00e1 ayudando o perjudicando tu crecimiento? Solicita una auditor\u00eda de CRM gratuita e identificaremos carencias, mejoras r\u00e1pidas y \u00e1reas a optimizar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18345f4e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18345f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hub.octo360.agency\/es\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicita tu auditor\u00eda gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdace71 e-flex e-con-boxed e-con e-parent\" data-id=\"cdace71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-288a6ff elementor-widget elementor-widget-text-editor\" data-id=\"288a6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>La Soluci\u00f3n:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">ITS MOVE confi\u00f3 en <\/span><b>Octo360<\/b><span style=\"font-weight: 400;\">para liderar una transformaci\u00f3n completa basada en HubSpot CRM. Lo diferencial fue el <\/span><b>enfoque consultivo<\/b><span style=\"font-weight: 400;\">el enfoque consultivo: Octo360 inici\u00f3 el proyecto entrevistando a responsables de distintas sedes para entender no solo necesidades t\u00e9cnicas, sino tambi\u00e9n barreras organizativas y operativas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con apoyo del equipo de onboarding educativo de HubSpot, se implement\u00f3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un Funnel de <\/span><b>HubSpot CRM<\/b><span style=\"font-weight: 400;\">adaptado al embudo educativo (desde lead hasta matriculado)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formularios y landing pages para cada curso o \u00e1rea formativa<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integraci\u00f3n con la web de ITS MOVE y campa\u00f1as en Google Ads<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configuraci\u00f3n de marketing por correo electr\u00f3nico con secuencias personalizadas para diferentes segmentos (p. ej., estudiantes de \u00faltimo curso de secundaria, estudiantes adultos, empresarios)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dashboards compartidos para ver fuentes de leads, estado de solicitudes y rendimiento de campa\u00f1as.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integraci\u00f3n con el sitio web de ITS MOVE y Google Ads para una mejor atribuci\u00f3n de clientes potenciales<\/span><\/li>\n<\/ul>\n<ul class=\"wp-block-list\"><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<h2><strong>Los resultados:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">En los primeros 30 d\u00edas, las campa\u00f1as automatizadas lograron un 55,4 % de apertura y un 23,9 % de clics. Por primera vez, el equipo pudo ver qu\u00e9 canales convert\u00edan mejor: las referencias convirtieron al 5,96 %, social de pago al 4,95 %. Con todos los puntos de contacto centralizados, pueden seguir a cada alumno potencial a lo largo del proceso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los Dashboards de HubSpot muestran el ROI de la campa\u00f1a, la calidad de los leads y el estado de las inscripciones campus por campus, informaci\u00f3n que antes era invisible. Guiado por la estrategia de Octo360 y la infraestructura de HubSpot, ITS MOVE ha pasado de conjeturas a decisiones basadas en datos, con un motor de captaci\u00f3n alineado a su misi\u00f3n educativa.<\/span><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-788522ab e-con-full e-flex e-con e-child\" data-id=\"788522ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62091f5f elementor-widget elementor-widget-heading\" data-id=\"62091f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hablemos de estrategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73db8432 elementor-widget elementor-widget-text-editor\" data-id=\"73db8432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Somos una agencia de implementaci\u00f3n de HubSpot, una agencia de automatizaci\u00f3n y una consultora; certificados, con experiencia y centrados en los resultados. \u00danete a las empresas que conf\u00edan en HUB.OCTO360 para impulsar el \u00e9xito de su CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a1fbf8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"68a1fbf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hub.octo360.agency\/es\/demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reservar una demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3183,"template":"","categories":[17,14,13],"class_list":["post-123","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-custom-dashboard-reporting","category-marketing-automations","category-sales-pipeline-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Fragmented to Future-Ready: How ITS MOVE Transformed Enrollment with HubSpot CRM - HUB.OCTO360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.octo360.agency\/es\/historias_de_exito\/from-fragmented-to-future-ready-how-its-move-transformed-enrollment-with-hubspot-crm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Fragmented to Future-Ready: How ITS MOVE Transformed Enrollment with HubSpot CRM - HUB.OCTO360\" \/>\n<meta property=\"og:description\" content=\"Client: ITS MOVE Academy (Education \u2013 Sustainable Mobility &amp; Logistics Training)Role: Michele Bergonzi, Head of Comunications. 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