{"id":125,"date":"2025-04-18T20:57:59","date_gmt":"2025-04-18T20:57:59","guid":{"rendered":"https:\/\/hub.octo360.agency\/?post_type=success_stories&#038;p=125"},"modified":"2026-01-17T22:42:17","modified_gmt":"2026-01-17T22:42:17","slug":"de-los-puntos-ciegos-a-la-plena-visibilidad-como-mapon-desbloqueo-el-crecimiento-con-la-atribucion-de-marketing","status":"publish","type":"success_stories","link":"https:\/\/hub.octo360.agency\/es\/success_stories\/from-blind-spots-to-full-visibility-how-mapon-unlocked-growth-with-marketing-attribution\/","title":{"rendered":"De los puntos ciegos a la plena visibilidad: c\u00f3mo Mapon desbloque\u00f3 el crecimiento con la atribuci\u00f3n de marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"125\" class=\"elementor elementor-125\" data-elementor-post-type=\"success_stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3deed2b5 e-flex e-con-boxed e-con e-parent\" data-id=\"3deed2b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d66ce9f elementor-widget elementor-widget-text-editor\" data-id=\"d66ce9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cliente:<\/strong> Mapon (B2B SaaS - Gesti\u00f3n de flotas y soluciones GPS)<br \/><strong>Cargo:<\/strong> Eduardo Flores, Director Comercial Espa\u00f1a<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3e2fc elementor-widget elementor-widget-image\" data-id=\"fd3e2fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"939\" src=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-scaled.webp\" class=\"attachment-full size-full wp-image-3173\" alt=\"Agencia Mapon - CRM Hubspot\" srcset=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-scaled.webp 1920w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-300x147.webp 300w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-1024x501.webp 1024w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-768x375.webp 768w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-1536x751.webp 1536w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-18x9.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e66dda7 elementor-widget elementor-widget-text-editor\" data-id=\"5e66dda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>Breve introducci\u00f3n:<\/strong><strong><br \/><\/strong><\/h2>\n<p>\u00a0Mapon es un proveedor l\u00edder de software de gesti\u00f3n de flotas y soluciones de seguimiento por GPS que ofrece una combinaci\u00f3n de SaaS y hardware a empresas de log\u00edstica y transporte. Al centrarse cada vez m\u00e1s en la generaci\u00f3n digital de oportunidades de negocio, Mapon necesitaba una mejor visibilidad de los esfuerzos de marketing que realmente estaban generando clientes de alto valor y c\u00f3mo utilizar esa informaci\u00f3n para impulsar una inversi\u00f3n publicitaria m\u00e1s inteligente.<\/p>\n\n<h2><strong>El problema:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0Mapon realizaba varias campa\u00f1as de pago en Google Ads, Meta Ads y canales program\u00e1ticos, pero carec\u00eda de visibilidad integral sobre la calidad de los clientes potenciales. El seguimiento de las etiquetas UTM no era coherente y los datos de CRM no se pod\u00edan vincular de forma fiable a las campa\u00f1as publicitarias. Como resultado, el equipo no pod\u00eda responder a preguntas cr\u00edticas como: \u00bfQu\u00e9 canales produc\u00edan clientes potenciales que se convert\u00edan? \u00bfQu\u00e9 campa\u00f1as generaban contratos o pedidos de hardware m\u00e1s elevados? Sin estos datos, el presupuesto de marketing de resultados se optimizaba en funci\u00f3n del volumen, no del valor.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cc844bf e-con-full e-flex e-con e-child\" data-id=\"7cc844bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c564e4e elementor-widget elementor-widget-heading\" data-id=\"c564e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubre lo que es posible con un CRM m\u00e1s inteligente. Obt\u00e9n una Auditor\u00eda de HubSpot gratuita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd559bb elementor-widget elementor-widget-text-editor\" data-id=\"5bd559bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfNo est\u00e1s seguro de si tu configuraci\u00f3n actual est\u00e1 ayudando o perjudicando tu crecimiento? Solicita una auditor\u00eda de CRM gratuita e identificaremos carencias, mejoras r\u00e1pidas y \u00e1reas a optimizar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf7b97f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3bf7b97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicita tu auditor\u00eda gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16c2e12 e-flex e-con-boxed e-con e-parent\" data-id=\"16c2e12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfd3f3 elementor-widget elementor-widget-text-editor\" data-id=\"1cfd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>La Soluci\u00f3n:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0HUB.OCTO360 se asoci\u00f3 con Mapon para implantar un marco de atribuci\u00f3n e informes de todo el embudo en HubSpot. Durante un periodo de 3 semanas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limpieza y estandarizaci\u00f3n del etiquetado UTM en todas las campa\u00f1as entrantes.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construido un conjunto personalizado de <\/span><b>informes y cuadros de mando<\/b><span style=\"font-weight: 400;\"> en HubSpot para realizar un seguimiento del origen de los clientes potenciales, el valor de las operaciones y la progresi\u00f3n de las fases del ciclo de vida.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integraci\u00f3n de los datos de clientes potenciales y operaciones en <\/span><b>Google Ads y Meta Ads<\/b><span style=\"font-weight: 400;\"> mediante la sincronizaci\u00f3n de la conversi\u00f3n offline<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementaci\u00f3n de propiedades y flujos de trabajo personalizados para realizar un seguimiento del ROI de la campa\u00f1a, el tama\u00f1o medio de las operaciones por fuente y la divisi\u00f3n entre hardware y software.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paneles de control en tiempo real para que los departamentos de ventas y marketing supervisen conjuntamente el rendimiento, segmentado por zonas geogr\u00e1ficas y canales.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establezca alertas para las campa\u00f1as con bajo rendimiento en los indicadores clave de rendimiento basados en el valor a pesar de los elevados vol\u00famenes de clientes potenciales.<\/span><\/li>\n<\/ul>\n<ul class=\"wp-block-list\"><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<h2><strong>Los resultados:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">El impacto fue inmediato. Mapon se dio cuenta de que, mientras que Meta Ads atra\u00eda a m\u00e1s clientes potenciales, Google Ads consegu\u00eda acuerdos de mayor valor con flotas m\u00e1s grandes. Al sincronizar los datos de los clientes potenciales cerrados con las plataformas publicitarias, tanto Google como Meta Ads empezaron a optimizar para <\/span><i><span style=\"font-weight: 400;\">conversiones reales<\/span><\/i><span style=\"font-weight: 400;\"> - no s\u00f3lo formularios. Los \u00edndices de conversi\u00f3n de clientes potenciales a clientes finales mejoraron en 41%, y el valor medio de los acuerdos de los canales de pago aument\u00f3 en 26% en el primer trimestre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El marketing y las ventas trabajan ahora a partir de una fuente de verdad compartida, y el presupuesto publicitario de Mapon est\u00e1 totalmente alineado con los resultados empresariales, no con m\u00e9tricas de vanidad.<\/span><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7beadc05 e-con-full e-flex e-con e-child\" data-id=\"7beadc05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54f3dbfe elementor-widget elementor-widget-heading\" data-id=\"54f3dbfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hablemos de estrategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3a4cc6 elementor-widget elementor-widget-text-editor\" data-id=\"1f3a4cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Somos una agencia de implementaci\u00f3n de HubSpot, una agencia de automatizaci\u00f3n y una consultora; certificados, con experiencia y centrados en los resultados. \u00danete a las empresas que conf\u00edan en HUB.OCTO360 para impulsar el \u00e9xito de su CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a36d2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"43a36d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacta con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3173,"template":"","categories":[17,14],"class_list":["post-125","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-custom-dashboard-reporting","category-marketing-automations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Blind Spots to Full Visibility: How Mapon Unlocked Growth with Marketing Attribution - HUB.OCTO360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.octo360.agency\/es\/historias_de_exito\/de-los-puntos-ciegos-a-la-plena-visibilidad-como-mapon-desbloqueo-el-crecimiento-con-la-atribucion-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Blind Spots to Full Visibility: How Mapon Unlocked Growth with Marketing Attribution - HUB.OCTO360\" \/>\n<meta property=\"og:description\" content=\"Client: Mapon (B2B SaaS \u2013 Fleet Management &amp; GPS Solutions)Role: Eduardo Flores, Sales Manager Spain Quick Intro: \u00a0Mapon is a leading provider of fleet management software and GPS tracking solutions, offering a combination of SaaS and hardware to logistics and transportation companies. 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