{"id":129,"date":"2025-02-15T20:59:11","date_gmt":"2025-02-15T20:59:11","guid":{"rendered":"https:\/\/hub.octo360.agency\/?post_type=success_stories&#038;p=129"},"modified":"2026-01-17T22:30:27","modified_gmt":"2026-01-17T22:30:27","slug":"de-tienda-online-a-tostadora-de-ingresos-como-primefirewood-impulso-las-ventas-con-hubspot-crm","status":"publish","type":"success_stories","link":"https:\/\/hub.octo360.agency\/es\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/","title":{"rendered":"De tienda online a tostadora de ingresos: C\u00f3mo PrimeFirewood aument\u00f3 sus ventas con HubSpot CRM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"129\" class=\"elementor elementor-129\" data-elementor-post-type=\"success_stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4d61ee e-flex e-con-boxed e-con e-parent\" data-id=\"5a4d61ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07a4232 elementor-widget elementor-widget-text-editor\" data-id=\"07a4232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cliente:<\/strong> <span style=\"font-weight: 400;\">PrimeFirewood (Reino Unido - Minoristas en l\u00ednea de le\u00f1a)<\/span><br \/><strong>Cargo:<\/strong> Michael Petro , Jefe de Ventas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e4f8d elementor-widget elementor-widget-image\" data-id=\"87e4f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"939\" src=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp\" class=\"attachment-full size-full wp-image-3193\" alt=\"Prime Firewood - Agencia CRM Hubspot\" srcset=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp 1920w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-300x147.webp 300w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-1024x501.webp 1024w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-768x375.webp 768w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-1536x751.webp 1536w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-18x9.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f56983 elementor-widget elementor-widget-text-editor\" data-id=\"60f56983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>Breve introducci\u00f3n:<\/strong><strong><br \/><\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">PrimeFirewood vende en Internet le\u00f1a de primera calidad procedente de fuentes sostenibles en todo el Reino Unido. A medida que aumentaba la demanda en invierno y se intensificaba la competencia, la empresa busc\u00f3 una forma m\u00e1s inteligente de realizar un seguimiento de los recorridos de los clientes, optimizar el rendimiento de los anuncios e impulsar las ventas repetidas, sin perder el contacto con sus ra\u00edces de peque\u00f1a empresa.<\/span><\/p>\n\n<h2><strong>El problema:<\/strong><strong><br \/><\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00a0PrimeFirewood se asoci\u00f3 con Octo360, un socio de soluciones HubSpot certificado, para implantar un <\/span><b>Estrategia de comercio electr\u00f3nico impulsada por HubSpot<\/b><span style=\"font-weight: 400;\"> basado en flujos de trabajo B2C de eficacia probada<\/span> <span style=\"font-weight: 400;\">A lo largo de 4 semanas, el equipo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integraci\u00f3n de Shopify con HubSpot para sincronizar pedidos, datos de clientes y eventos de carritos abandonados.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creaci\u00f3n de listas segmentadas y flujos de trabajo para primeros compradores, clientes habituales y compradores estacionales.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatizaci\u00f3n del correo electr\u00f3nico para la recuperaci\u00f3n de carritos, venta de le\u00f1a y accesorios e incentivos de fidelizaci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuadros de mando configurados que muestran las m\u00e9tricas del ciclo de vida del cliente, el valor del pedido, la tasa de repetici\u00f3n de compra y la atribuci\u00f3n a la fuente.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Habilitaci\u00f3n de la sincronizaci\u00f3n de conversiones offline para enviar los datos de las transacciones a Google Ads y Meta Ads, lo que permite a su ML optimizar los ingresos reales.<\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cfa947a e-con-full e-flex e-con e-child\" data-id=\"3cfa947a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14089400 elementor-widget elementor-widget-heading\" data-id=\"14089400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubre lo que es posible con un CRM m\u00e1s inteligente. Obt\u00e9n una Auditor\u00eda de HubSpot gratuita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1401cad6 elementor-widget elementor-widget-text-editor\" data-id=\"1401cad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfNo est\u00e1s seguro de si tu configuraci\u00f3n actual est\u00e1 ayudando o perjudicando tu crecimiento? Solicita una auditor\u00eda de CRM gratuita e identificaremos carencias, mejoras r\u00e1pidas y \u00e1reas a optimizar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c2a8ce elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19c2a8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicita tu Auditor\u00eda Gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96146ee e-flex e-con-boxed e-con e-parent\" data-id=\"96146ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b07e680 elementor-widget elementor-widget-text-editor\" data-id=\"b07e680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>La Soluci\u00f3n:<\/strong><strong><br \/><\/strong><\/h2>\n<p class=\"wp-block-paragraph\">OCTO360 realiz\u00f3 una auditor\u00eda de pipeline y reestructur\u00f3 el proceso de ventas de NovaBuild utilizando HubSpot CRM. Nosotros:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Mapeamos el recorrido del comprador y construimos etapas personalizadas del pipeline con criterios de entrada y salida<\/li>\n\n<li>Implementamos lead scoring y priorizaci\u00f3n de oportunidades<\/li>\n\n<li>Creamos automatizaciones para seguimientos, tareas y progresi\u00f3n entre etapas<\/li>\n\n<li>Introdujimos flujos de trabajo de presupuesto a cierre usando plantillas<\/li>\n\n<li>Integramos paneles para rastrear la actividad de los representantes, la velocidad del pipeline y las tasas de \u00e9xito<\/li>\n<\/ul>\n\n<h2><strong>Los resultados:<\/strong><strong><br \/><\/strong><\/h2>\n<p class=\"wp-block-paragraph\">En tres meses, PrimeFirewood obtuvo beneficios transformadores:<br \/>27% de aumento interanual de clientes en l\u00ednea<\/p>\n<ul>\n<li>23% de aumento del valor medio de los pedidos gracias a paquetes de ventas adicionales espec\u00edficos<\/li>\n<li>41% de reducci\u00f3n de los abandonos de carritos mediante flujos de recuperaci\u00f3n de correo electr\u00f3nico oportunos<\/li>\n<li>El rendimiento de los anuncios de pago mejor\u00f3 dr\u00e1sticamente: el ROAS aument\u00f3 en 32%, gracias a la optimizaci\u00f3n basada en el valor de vuelta a las plataformas publicitarias.<\/li>\n<li>El \u00edndice de repetici\u00f3n de compra aument\u00f3 un 18%, impulsado por los correos electr\u00f3nicos personalizados autom\u00e1ticamente tras la compra y los avisos de fidelidad.<\/li>\n<\/ul>\n<p><br \/>HubSpot se convirti\u00f3 en la \u00fanica fuente de informaci\u00f3n para los esfuerzos de marketing y ventas de PrimeFirewood, permitiendo un gasto m\u00e1s inteligente, un mayor retorno de la inversi\u00f3n y una mejor retenci\u00f3n de clientes, todo ello impulsado por flujos de trabajo basados en datos y automatizaci\u00f3n del comercio electr\u00f3nico. De los registros a la fidelizaci\u00f3n: PrimeFirewood convirti\u00f3 el calor en crecimiento.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51e74f04 e-con-full e-flex e-con e-child\" data-id=\"51e74f04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4c1b30 elementor-widget elementor-widget-heading\" data-id=\"3d4c1b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hablemos de estrategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fd0aa3 elementor-widget elementor-widget-text-editor\" data-id=\"33fd0aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Somos una agencia de implementaci\u00f3n de HubSpot, una agencia de automatizaci\u00f3n y una consultora; certificados, con experiencia y centrados en los resultados. \u00danete a las empresas que conf\u00edan en HUB.OCTO360 para impulsar el \u00e9xito de su CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78847f2e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"78847f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Habla con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3193,"template":"","categories":[13],"class_list":["post-129","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-sales-pipeline-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM - HUB.OCTO360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.octo360.agency\/es\/historias_de_exito\/de-tienda-online-a-tostadora-de-ingresos-como-primefirewood-impulso-las-ventas-con-hubspot-crm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM - HUB.OCTO360\" \/>\n<meta property=\"og:description\" content=\"Client: PrimeFirewood (UK \u2013 Online Retailer of Firewood)Role: Michael Petro , Head of Sales Quick Intro: PrimeFirewood sells premium, sustainably sourced firewood online across the UK. As winter demand surged and competition intensified, the company sought a more intelligent way to track customer journeys, optimize ads performance, and drive repeat sales\u2014without losing touch with its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.octo360.agency\/es\/historias_de_exito\/de-tienda-online-a-tostadora-de-ingresos-como-primefirewood-impulso-las-ventas-con-hubspot-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"HUB.OCTO360\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-17T22:30:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"939\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/\",\"url\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/\",\"name\":\"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM - HUB.OCTO360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.octo360.agency\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp\",\"datePublished\":\"2025-02-15T20:59:11+00:00\",\"dateModified\":\"2026-01-17T22:30:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hub.octo360.agency\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/hub.octo360.agency\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp\",\"width\":1920,\"height\":939,\"caption\":\"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hub.octo360.agency\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Success stories\",\"item\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/#website\",\"url\":\"https:\\\/\\\/hub.octo360.agency\\\/\",\"name\":\"HUB.Octo360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hub.octo360.agency\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/#organization\",\"name\":\"HUB.Octo360\",\"alternateName\":\"Octo360\",\"url\":\"https:\\\/\\\/hub.octo360.agency\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hub.octo360.agency\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Captura-de-Pantalla-2025-06-03-a-las-13.13.40-1.webp\",\"contentUrl\":\"https:\\\/\\\/hub.octo360.agency\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Captura-de-Pantalla-2025-06-03-a-las-13.13.40-1.webp\",\"width\":503,\"height\":114,\"caption\":\"HUB.Octo360\"},\"image\":{\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cool-digitalmarketing-octo\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De tienda online a tostadora de ingresos: C\u00f3mo PrimeFirewood aument\u00f3 sus ventas con HubSpot CRM - HUB.OCTO360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hub.octo360.agency\/es\/historias_de_exito\/de-tienda-online-a-tostadora-de-ingresos-como-primefirewood-impulso-las-ventas-con-hubspot-crm\/","og_locale":"es_ES","og_type":"article","og_title":"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM - HUB.OCTO360","og_description":"Client: PrimeFirewood (UK \u2013 Online Retailer of Firewood)Role: Michael Petro , Head of Sales Quick Intro: PrimeFirewood sells premium, sustainably sourced firewood online across the UK. As winter demand surged and competition intensified, the company sought a more intelligent way to track customer journeys, optimize ads performance, and drive repeat sales\u2014without losing touch with its [&hellip;]","og_url":"https:\/\/hub.octo360.agency\/es\/historias_de_exito\/de-tienda-online-a-tostadora-de-ingresos-como-primefirewood-impulso-las-ventas-con-hubspot-crm\/","og_site_name":"HUB.OCTO360","article_modified_time":"2026-01-17T22:30:27+00:00","og_image":[{"width":1920,"height":939,"url":"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hub.octo360.agency\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/","url":"https:\/\/hub.octo360.agency\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/","name":"De tienda online a tostadora de ingresos: C\u00f3mo PrimeFirewood aument\u00f3 sus ventas con HubSpot CRM - HUB.OCTO360","isPartOf":{"@id":"https:\/\/hub.octo360.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hub.octo360.agency\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/#primaryimage"},"image":{"@id":"https:\/\/hub.octo360.agency\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp","datePublished":"2025-02-15T20:59:11+00:00","dateModified":"2026-01-17T22:30:27+00:00","breadcrumb":{"@id":"https:\/\/hub.octo360.agency\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hub.octo360.agency\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hub.octo360.agency\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/#primaryimage","url":"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp","contentUrl":"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp","width":1920,"height":939,"caption":"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM"},{"@type":"BreadcrumbList","@id":"https:\/\/hub.octo360.agency\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hub.octo360.agency\/"},{"@type":"ListItem","position":2,"name":"Success stories","item":"https:\/\/hub.octo360.agency\/success_stories\/"},{"@type":"ListItem","position":3,"name":"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM"}]},{"@type":"WebSite","@id":"https:\/\/hub.octo360.agency\/#website","url":"https:\/\/hub.octo360.agency\/","name":"HUB.Octo360","description":"","publisher":{"@id":"https:\/\/hub.octo360.agency\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hub.octo360.agency\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/hub.octo360.agency\/#organization","name":"HUB.Octo360","alternateName":"Octo360","url":"https:\/\/hub.octo360.agency\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hub.octo360.agency\/#\/schema\/logo\/image\/","url":"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/03\/Captura-de-Pantalla-2025-06-03-a-las-13.13.40-1.webp","contentUrl":"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/03\/Captura-de-Pantalla-2025-06-03-a-las-13.13.40-1.webp","width":503,"height":114,"caption":"HUB.Octo360"},"image":{"@id":"https:\/\/hub.octo360.agency\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/cool-digitalmarketing-octo\/"]}]}},"_links":{"self":[{"href":"https:\/\/hub.octo360.agency\/es\/wp-json\/wp\/v2\/success_stories\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hub.octo360.agency\/es\/wp-json\/wp\/v2\/success_stories"}],"about":[{"href":"https:\/\/hub.octo360.agency\/es\/wp-json\/wp\/v2\/types\/success_stories"}],"version-history":[{"count":19,"href":"https:\/\/hub.octo360.agency\/es\/wp-json\/wp\/v2\/success_stories\/129\/revisions"}],"predecessor-version":[{"id":3340,"href":"https:\/\/hub.octo360.agency\/es\/wp-json\/wp\/v2\/success_stories\/129\/revisions\/3340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hub.octo360.agency\/es\/wp-json\/wp\/v2\/media\/3193"}],"wp:attachment":[{"href":"https:\/\/hub.octo360.agency\/es\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hub.octo360.agency\/es\/wp-json\/wp\/v2\/categories?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}