{"id":131,"date":"2025-05-27T20:59:55","date_gmt":"2025-05-27T20:59:55","guid":{"rendered":"https:\/\/hub.octo360.agency\/?post_type=success_stories&#038;p=131"},"modified":"2026-01-17T22:44:59","modified_gmt":"2026-01-17T22:44:59","slug":"de-los-cuellos-de-botella-a-los-avances-como-termprotect-triplico-sus-ingresos-con-hubspot-crm","status":"publish","type":"success_stories","link":"https:\/\/hub.octo360.agency\/es\/success_stories\/from-bottlenecks-to-breakthroughs-how-termprotect-tripled-revenue-with-hubspot-crm\/","title":{"rendered":"De los cuellos de botella a los avances: C\u00f3mo TermProtect triplic\u00f3 sus ingresos con HubSpot CRM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"131\" class=\"elementor elementor-131\" data-elementor-post-type=\"success_stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcae790 e-flex e-con-boxed e-con e-parent\" data-id=\"bcae790\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26481d2 elementor-widget elementor-widget-text-editor\" data-id=\"26481d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cliente:<\/strong> Termprotect (Fabricante - Ventanas y puertas de PVC)\u00a0<br \/><strong>Cargo:<\/strong> DIRECTOR GENERAL<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f7bd2 elementor-widget elementor-widget-image\" data-id=\"f5f7bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"939\" src=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/05\/Sucess-Stories-Image_From-Bottlenecks-to-Breakthroughs-scaled.webp\" class=\"attachment-full size-full wp-image-3166\" alt=\"Termprotect - Agencia CRM Hubspot\" srcset=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/05\/Sucess-Stories-Image_From-Bottlenecks-to-Breakthroughs-scaled.webp 1920w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/05\/Sucess-Stories-Image_From-Bottlenecks-to-Breakthroughs-300x147.webp 300w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/05\/Sucess-Stories-Image_From-Bottlenecks-to-Breakthroughs-1024x501.webp 1024w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/05\/Sucess-Stories-Image_From-Bottlenecks-to-Breakthroughs-768x375.webp 768w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/05\/Sucess-Stories-Image_From-Bottlenecks-to-Breakthroughs-1536x751.webp 1536w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/05\/Sucess-Stories-Image_From-Bottlenecks-to-Breakthroughs-18x9.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598b9d49 elementor-widget elementor-widget-text-editor\" data-id=\"598b9d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2>Breve introducci\u00f3n:<\/h2>\n<p>\u00a0TermProtect es un fabricante en expansi\u00f3n de ventanas y puertas de PVC de alto rendimiento, que presta servicio tanto a propietarios particulares como a empresas de construcci\u00f3n de toda Espa\u00f1a. Con una demanda en aumento, la empresa necesitaba revisar sus procesos comerciales para reducir las ineficiencias, acortar el ciclo de ventas y apoyar a un equipo de ventas en r\u00e1pida expansi\u00f3n.<\/p>\n\n<h2>El problema:<\/h2>\n<p>TermProtect gestionaba las oportunidades y los acuerdos a trav\u00e9s de un sistema fragmentado: hojas de c\u00e1lculo, cadenas de correo electr\u00f3nico desconectadas y una herramienta ERP b\u00e1sica sin funciones CRM. Los representantes de ventas carec\u00edan de visibilidad de las fases del acuerdo, los seguimientos eran incoherentes y a menudo se perd\u00edan oportunidades de gran potencial. La coordinaci\u00f3n entre los equipos de ventas, t\u00e9cnico y posventa era lenta, lo que retrasaba las instalaciones y mermaba la satisfacci\u00f3n del cliente. Los ingresos se hab\u00edan estancado en 150.000 euros al mes, y la ambici\u00f3n de la empresa de ampliar su equipo de ventas de 4 a 16 personas requer\u00eda un sistema estructurado y escalable.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f3bafa e-con-full e-flex e-con e-child\" data-id=\"6f3bafa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39d1e36 elementor-widget elementor-widget-heading\" data-id=\"39d1e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubre lo que es posible con un CRM m\u00e1s inteligente. Obt\u00e9n una Auditor\u00eda de HubSpot gratuita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defc311 elementor-widget elementor-widget-text-editor\" data-id=\"defc311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfNo est\u00e1s seguro de si tu configuraci\u00f3n actual est\u00e1 ayudando o perjudicando tu crecimiento? Solicita una auditor\u00eda de CRM gratuita e identificaremos carencias, mejoras r\u00e1pidas y \u00e1reas a optimizar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554ddd6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"554ddd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicita tu auditor\u00eda gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a724965 e-flex e-con-boxed e-con e-parent\" data-id=\"a724965\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-825a8e3 elementor-widget elementor-widget-text-editor\" data-id=\"825a8e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>\u00a0<\/p>\n<h2>La Soluci\u00f3n:<\/h2>\n<p>Maria se asoci\u00f3 con HUB.OCTO360 para gestionar el proceso completo de onboarding e implementaci\u00f3n de HubSpot. Juntos, realizamos una fase de descubrimiento de 2 semanas para mapear el recorrido ideal del cliente, los procesos internos de ventas, las colas de soporte y las etapas del ciclo de vida. Luego:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\n<p><span style=\"font-weight: 400;\">\u00a0HUB.OCTO360 llev\u00f3 a cabo una implementaci\u00f3n completa del CRM HubSpot centrada en la optimizaci\u00f3n de los procesos y la productividad de las ventas. Tras 3 semanas de auditor\u00eda y mapeo de procesos, el equipo ejecut\u00f3 un despliegue personalizado que inclu\u00eda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implantaci\u00f3n de HubSpot Ventas y Servicio Hubs con pipelines a medida para B2C y B2B<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calificaci\u00f3n y asignaci\u00f3n automatizadas de clientes potenciales en funci\u00f3n de la geograf\u00eda y el tipo de operaci\u00f3n<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Workflows para generaci\u00f3n de presupuestos, seguimiento y reactivaci\u00f3n de clientes potenciales<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sistema centralizado de tickets para consultas t\u00e9cnicas y asistencia postventa<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integraci\u00f3n con el ERP existente y formularios web para sincronizar datos en tiempo real<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuadros de mando para supervisar la velocidad de las negociaciones, las tasas de conversi\u00f3n y el rendimiento de las ventas<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporaci\u00f3n y capacitaci\u00f3n de todo el equipo comercial mediante procedimientos normalizados de trabajo y formaci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p>\u00a0<\/p>\n<h2>Los resultados:<\/h2>\n<p><span style=\"font-weight: 400;\">La transformaci\u00f3n fue inmediata. El uso de CRM en todos los departamentos alcanz\u00f3 los 100%. La tasa de conversi\u00f3n presupuesto-cierre aument\u00f3 en 52%. La duraci\u00f3n media del ciclo de ventas se redujo de 21 d\u00edas a s\u00f3lo 9. La facturaci\u00f3n mensual pas\u00f3 de 150.000 euros a m\u00e1s de 400.000 euros. Con un proceso de ventas optimizado y flujos de trabajo automatizados, TermProtect consigui\u00f3 ampliar su equipo de ventas de 4 a 16 personas en menos de seis meses, sin comprometer la calidad de los clientes potenciales ni la experiencia del cliente.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cbcb70 e-con-full e-flex e-con e-child\" data-id=\"1cbcb70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80532d0 elementor-widget elementor-widget-heading\" data-id=\"80532d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hablemos de estrategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39aa494 elementor-widget elementor-widget-text-editor\" data-id=\"39aa494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Somos una agencia de implementaci\u00f3n de HubSpot, una agencia de automatizaci\u00f3n y una consultora; certificados, con experiencia y centrados en los resultados. \u00danete a las empresas que conf\u00edan en HUB.OCTO360 para impulsar el \u00e9xito de su CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439a3ff elementor-align-center elementor-widget elementor-widget-button\" data-id=\"439a3ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacta con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3166,"template":"","categories":[1],"class_list":["post-131","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-hubspot-onboarding-implementation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Bottlenecks to Breakthroughs: How TermProtect Tripled Revenue with HubSpot CRM - HUB.OCTO360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.octo360.agency\/es\/historias_de_exito\/de-los-cuellos-de-botella-a-los-avances-como-termprotect-triplico-sus-ingresos-con-hubspot-crm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Bottlenecks to Breakthroughs: How TermProtect Tripled Revenue with HubSpot CRM - HUB.OCTO360\" \/>\n<meta property=\"og:description\" content=\"Client: Termprotect\u00a0\u00a0(Manufacturer \u2013 PVC Windows &amp; Doors)\u00a0Role: CEO Quick Intro: \u00a0TermProtect is a growing manufacturer of high-performance PVC windows and doors, serving both individual homeowners and construction companies across Spain. 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