{"id":125,"date":"2025-04-18T20:57:59","date_gmt":"2025-04-18T20:57:59","guid":{"rendered":"https:\/\/hub.octo360.agency\/?post_type=success_stories&#038;p=125"},"modified":"2026-01-17T22:42:17","modified_gmt":"2026-01-17T22:42:17","slug":"de-langle-mort-a-la-visibilite-totale-comment-mapon-a-debloque-la-croissance-grace-a-lattribution-marketing","status":"publish","type":"success_stories","link":"https:\/\/hub.octo360.agency\/fr\/success_stories\/from-blind-spots-to-full-visibility-how-mapon-unlocked-growth-with-marketing-attribution\/","title":{"rendered":"Des zones d\u2019ombre \u00e0 une vision compl\u00e8te : comment Mapon a stimul\u00e9 sa croissance gr\u00e2ce \u00e0 l\u2019attribution marketing."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"125\" class=\"elementor elementor-125\" data-elementor-post-type=\"success_stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3deed2b5 e-flex e-con-boxed e-con e-parent\" data-id=\"3deed2b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d66ce9f elementor-widget elementor-widget-text-editor\" data-id=\"d66ce9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client :<\/strong> Mapon (B2B SaaS - Gestion de flotte et solutions GPS)<br \/><strong>R\u00f4le :<\/strong> Eduardo Flores, directeur des ventes Espagne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3e2fc elementor-widget elementor-widget-image\" data-id=\"fd3e2fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"939\" src=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-scaled.webp\" class=\"attachment-full size-full wp-image-3173\" alt=\"Mapon - CRM 1TP3Agencepot\" srcset=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-scaled.webp 1920w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-300x147.webp 300w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-1024x501.webp 1024w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-768x375.webp 768w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-1536x751.webp 1536w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-18x9.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e66dda7 elementor-widget elementor-widget-text-editor\" data-id=\"5e66dda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>Pr\u00e9sentation rapide :<\/strong><strong><br \/><\/strong><\/h2>\n<p>\u00a0Mapon est l'un des principaux fournisseurs de logiciels de gestion de flotte et de solutions de suivi GPS, offrant une combinaison de SaaS et de mat\u00e9riel aux entreprises de logistique et de transport. En mettant de plus en plus l'accent sur la g\u00e9n\u00e9ration de leads num\u00e9riques, Mapon avait besoin d'une meilleure visibilit\u00e9 sur les efforts de marketing qui g\u00e9n\u00e9raient r\u00e9ellement des clients de grande valeur - et sur la fa\u00e7on d'utiliser ces informations pour alimenter des d\u00e9penses publicitaires plus intelligentes.<\/p>\n\n<h2><strong>Le probl\u00e8me :<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0Mapon menait plusieurs campagnes payantes sur Google Ads, Meta Ads et des canaux programmatiques, mais ne disposait pas d'une visibilit\u00e9 de bout en bout sur la qualit\u00e9 des prospects. Les balises UTM \u00e9taient suivies de mani\u00e8re incoh\u00e9rente et les donn\u00e9es CRM ne pouvaient pas \u00eatre reli\u00e9es de mani\u00e8re fiable aux campagnes publicitaires. Par cons\u00e9quent, l'\u00e9quipe ne pouvait pas r\u00e9pondre \u00e0 des questions essentielles telles que : Quels canaux produisaient des prospects qui se convertissaient ? Quelles campagnes ont permis d'augmenter la valeur des contrats ou des commandes de mat\u00e9riel ? Sans ces donn\u00e9es, le budget du marketing \u00e0 la performance \u00e9tait optimis\u00e9 pour le volume et non pour la valeur.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cc844bf e-con-full e-flex e-con e-child\" data-id=\"7cc844bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c564e4e elementor-widget elementor-widget-heading\" data-id=\"c564e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez tout le potentiel d\u2019un CRM plus intelligent. Profitez d\u2019un audit HubSpot gratuit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd559bb elementor-widget elementor-widget-text-editor\" data-id=\"5bd559bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vous doutez que votre configuration actuelle favorise vraiment votre croissance ? Demandez un audit CRM gratuit : nous mettrons en \u00e9vidence les failles, les gains rapides et les pistes d\u2019optimisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf7b97f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3bf7b97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre audit gratuit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16c2e12 e-flex e-con-boxed e-con e-parent\" data-id=\"16c2e12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfd3f3 elementor-widget elementor-widget-text-editor\" data-id=\"1cfd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>La solution :<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0HUB.OCTO360 s'est associ\u00e9 \u00e0 Mapon pour mettre en place un cadre de reporting et d'attribution \u00e0 l'int\u00e9rieur de HubSpot. Au cours d'un engagement de 3 semaines, nous avons :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nettoyage et normalisation du marquage UTM dans toutes les campagnes entrantes<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construction d'un ensemble personnalis\u00e9 de <\/span><b>rapports et tableaux de bord<\/b><span style=\"font-weight: 400;\"> dans HubSpot pour suivre l'origine des prospects, la valeur des transactions et la progression des \u00e9tapes du cycle de vie<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Int\u00e9gration des donn\u00e9es relatives aux clients potentiels et aux transactions dans <\/span><b>Google Ads et Meta Ads<\/b><span style=\"font-weight: 400;\"> via la synchronisation des conversions hors ligne<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en \u0153uvre de propri\u00e9t\u00e9s et de flux de travail personnalis\u00e9s pour suivre le retour sur investissement des campagnes, la taille moyenne des transactions par source et la r\u00e9partition mat\u00e9riel\/logiciel.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en place de tableaux de bord en temps r\u00e9el pour les ventes et le marketing afin de contr\u00f4ler conjointement les performances, segment\u00e9es par zone g\u00e9ographique et par canal.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mettre en place des alertes pour les campagnes qui ne sont pas assez performantes en termes d'indicateurs de performance bas\u00e9s sur la valeur, malgr\u00e9 des volumes de prospects \u00e9lev\u00e9s.<\/span><\/li>\n<\/ul>\n<ul class=\"wp-block-list\"><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<h2><strong>Les r\u00e9sultats :<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">L'impact a \u00e9t\u00e9 imm\u00e9diat. Mapon a constat\u00e9 que si les annonces Meta apportaient plus de prospects en d\u00e9but de tunnel, les annonces Google g\u00e9n\u00e9raient syst\u00e9matiquement des contrats de plus grande valeur avec des flottes plus importantes. En synchronisant les donn\u00e9es relatives aux contrats conclus avec les plateformes publicitaires, Google et Meta ont commenc\u00e9 \u00e0 optimiser pour <\/span><i><span style=\"font-weight: 400;\">conversions r\u00e9elles<\/span><\/i><span style=\"font-weight: 400;\"> - et pas seulement des formulaires remplis. Le taux de conclusion des contrats s'est am\u00e9lior\u00e9 de 41%, et la valeur moyenne des contrats conclus par les canaux payants a augment\u00e9 de 26% au cours du premier trimestre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le marketing et les ventes travaillent d\u00e9sormais \u00e0 partir d'une source de v\u00e9rit\u00e9 partag\u00e9e, et le budget publicitaire de Mapon est enti\u00e8rement align\u00e9 sur les r\u00e9sultats de l'entreprise - et non sur des mesures de vanit\u00e9.<\/span><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7beadc05 e-con-full e-flex e-con e-child\" data-id=\"7beadc05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54f3dbfe elementor-widget elementor-widget-heading\" data-id=\"54f3dbfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parlons strat\u00e9gie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3a4cc6 elementor-widget elementor-widget-text-editor\" data-id=\"1f3a4cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes une agence de mise en \u0153uvre de HubSpot, une agence d'automatisation et une agence de conseil - certifi\u00e9e, exp\u00e9riment\u00e9e et ax\u00e9e sur les r\u00e9sultats. Rejoignez les entreprises qui font confiance \u00e0 HUB.OCTO360 pour conduire leur succ\u00e8s CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a36d2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"43a36d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prendre RDV<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3173,"template":"","categories":[17,14],"class_list":["post-125","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-custom-dashboard-reporting","category-marketing-automations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Blind Spots to Full Visibility: How Mapon Unlocked Growth with Marketing Attribution - HUB.OCTO360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.octo360.agency\/fr\/histoires_de_succes\/de-langle-mort-a-la-visibilite-totale-comment-mapon-a-debloque-la-croissance-grace-a-lattribution-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Blind Spots to Full Visibility: How Mapon Unlocked Growth with Marketing Attribution - HUB.OCTO360\" \/>\n<meta property=\"og:description\" content=\"Client: Mapon (B2B SaaS \u2013 Fleet Management &amp; GPS Solutions)Role: Eduardo Flores, Sales Manager Spain Quick Intro: \u00a0Mapon is a leading provider of fleet management software and GPS tracking solutions, offering a combination of SaaS and hardware to logistics and transportation companies. 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