{"id":129,"date":"2025-02-15T20:59:11","date_gmt":"2025-02-15T20:59:11","guid":{"rendered":"https:\/\/hub.octo360.agency\/?post_type=success_stories&#038;p=129"},"modified":"2026-01-17T22:30:27","modified_gmt":"2026-01-17T22:30:27","slug":"du-magasin-en-ligne-au-torrefacteur-de-revenus-comment-primefirewood-a-augmente-ses-ventes-avec-hubspot-crm","status":"publish","type":"success_stories","link":"https:\/\/hub.octo360.agency\/fr\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/","title":{"rendered":"D'un magasin en ligne \u00e0 un champion de ventes : Comment PrimeFirewood a boost\u00e9 ses ventes avec HubSpot CRM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"129\" class=\"elementor elementor-129\" data-elementor-post-type=\"success_stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4d61ee e-flex e-con-boxed e-con e-parent\" data-id=\"5a4d61ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07a4232 elementor-widget elementor-widget-text-editor\" data-id=\"07a4232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client :<\/strong> <span style=\"font-weight: 400;\">PrimeFirewood (UK - D\u00e9taillant en ligne de bois de chauffage)<\/span><br \/><strong>R\u00f4le :<\/strong> Michael Petro , Chef des ventes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e4f8d elementor-widget elementor-widget-image\" data-id=\"87e4f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"939\" src=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp\" class=\"attachment-full size-full wp-image-3193\" alt=\"Prime Firewood - CRM Hubspot Agency\" srcset=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp 1920w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-300x147.webp 300w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-1024x501.webp 1024w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-768x375.webp 768w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-1536x751.webp 1536w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-18x9.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f56983 elementor-widget elementor-widget-text-editor\" data-id=\"60f56983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>Pr\u00e9sentation rapide :<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">PrimeFirewood vend en ligne du bois de chauffage de premi\u00e8re qualit\u00e9 et d'origine durable dans tout le Royaume-Uni. Face \u00e0 l'augmentation de la demande hivernale et \u00e0 l'intensification de la concurrence, l'entreprise a cherch\u00e9 un moyen plus intelligent de suivre les parcours des clients, d'optimiser les performances des annonces et de favoriser les ventes r\u00e9p\u00e9t\u00e9es, sans perdre de vue ses racines de petite entreprise.<\/span><\/p>\n\n<h2><strong>Le probl\u00e8me :<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0PrimeFirewood s'est associ\u00e9 \u00e0 Octo360, un partenaire certifi\u00e9 pour les solutions HubSpot, afin de mettre en place un syst\u00e8me de gestion de l'information. <\/span><b>HubStrat\u00e9gie de commerce \u00e9lectronique aliment\u00e9e par des piles<\/b><span style=\"font-weight: 400;\"> model\u00e9 sur des flux de travail B2C \u00e9prouv\u00e9s<\/span> <span style=\"font-weight: 400;\">Au cours d'un d\u00e9ploiement de 4 semaines, l'\u00e9quipe :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Int\u00e9gration de Shopify avec HubSpot pour synchroniser les commandes, les donn\u00e9es des clients et les \u00e9v\u00e9nements li\u00e9s aux paniers abandonn\u00e9s.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ation de listes segment\u00e9es et de flux de travail pour les nouveaux acheteurs, les clients r\u00e9guliers et les acheteurs saisonniers.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en place d'une automatisation des courriels pour la r\u00e9cup\u00e9ration des paniers, la vente de bois d'allumage et d'accessoires, et les incitations \u00e0 la fid\u00e9lisation.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tableaux de bord configur\u00e9s montrant les mesures du cycle de vie du client, la valeur de la commande, le taux d'achat r\u00e9p\u00e9t\u00e9 et l'attribution de la source.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Activation de la synchronisation des conversions hors ligne pour renvoyer les donn\u00e9es de transaction vers Google Ads et Meta Ads, permettant ainsi \u00e0 leur ML d'optimiser les revenus r\u00e9els.<\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cfa947a e-con-full e-flex e-con e-child\" data-id=\"3cfa947a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14089400 elementor-widget elementor-widget-heading\" data-id=\"14089400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez tout le potentiel d\u2019un CRM plus intelligent. Profitez d\u2019un audit HubSpot gratuit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1401cad6 elementor-widget elementor-widget-text-editor\" data-id=\"1401cad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vous doutez que votre configuration actuelle favorise vraiment votre croissance ? Demandez un audit CRM gratuit : nous mettrons en \u00e9vidence les failles, les gains rapides et les pistes d\u2019optimisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c2a8ce elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19c2a8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre audit gratuit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96146ee e-flex e-con-boxed e-con e-parent\" data-id=\"96146ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b07e680 elementor-widget elementor-widget-text-editor\" data-id=\"b07e680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>La solution :<\/strong><strong><br \/><\/strong><\/h2>\n<p>OCTO360 a r\u00e9alis\u00e9 un audit du pipeline et a restructur\u00e9 le processus de vente de NovaBuild en utilisant HubSpot CRM. Nous :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cartographie du parcours de l'acheteur et construction d'\u00e9tapes personnalis\u00e9es du pipeline avec des crit\u00e8res d'entr\u00e9e et de sortie.<\/li>\n\n<li>Mise en \u0153uvre de l'\u00e9valuation des prospects et de la hi\u00e9rarchisation des affaires<\/li>\n\n<li>Cr\u00e9ation d'une automatisation pour les suivis, les t\u00e2ches et la progression des \u00e9tapes.<\/li>\n\n<li>Introduction de flux de travail de devis \u00e0 transaction \u00e0 l'aide de mod\u00e8les<\/li>\n\n<li>Des tableaux de bord int\u00e9gr\u00e9s pour suivre l'activit\u00e9 des repr\u00e9sentants, la vitesse du pipeline et les taux de r\u00e9ussite.<\/li>\n<\/ul>\n\n<h2><strong>Les r\u00e9sultats :<\/strong><strong><br \/><\/strong><\/h2>\n<p>En l'espace de trois mois, PrimeFirewood a enregistr\u00e9 des gains significatifs :<br \/>27% augmentation des clients en ligne d'une ann\u00e9e sur l'autre<\/p>\n<ul>\n<li>Augmentation de 23% de la valeur moyenne des commandes gr\u00e2ce \u00e0 des offres group\u00e9es cibl\u00e9es de vente incitative<\/li>\n<li>41% r\u00e9duction des abandons de panier gr\u00e2ce \u00e0 des flux de r\u00e9cup\u00e9ration par e-mail en temps utile<\/li>\n<li>La performance des annonces payantes s'est consid\u00e9rablement am\u00e9lior\u00e9e - le ROAS a augment\u00e9 de 32%, gr\u00e2ce \u00e0 l'optimisation bas\u00e9e sur la valeur renvoy\u00e9e aux plateformes publicitaires.<\/li>\n<li>Le taux d'achat r\u00e9p\u00e9t\u00e9 a augment\u00e9 de 18%, gr\u00e2ce \u00e0 la personnalisation automatique des messages \u00e9lectroniques apr\u00e8s l'achat et des messages de fid\u00e9lisation.<\/li>\n<\/ul>\n<p><br \/>HubSpot est devenu la source unique de v\u00e9rit\u00e9 pour les efforts de marketing et de vente de PrimeFirewood, permettant des d\u00e9penses plus intelligentes, un meilleur retour sur investissement et une meilleure fid\u00e9lisation des clients, le tout gr\u00e2ce \u00e0 des flux de travail bas\u00e9s sur les donn\u00e9es et \u00e0 l'automatisation du commerce \u00e9lectronique. Des b\u00fbches \u00e0 la fid\u00e9lit\u00e9, PrimeFirewood a transform\u00e9 la chaleur en croissance.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51e74f04 e-con-full e-flex e-con e-child\" data-id=\"51e74f04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4c1b30 elementor-widget elementor-widget-heading\" data-id=\"3d4c1b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parlons strat\u00e9gie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fd0aa3 elementor-widget elementor-widget-text-editor\" data-id=\"33fd0aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes une agence de mise en \u0153uvre de HubSpot, une agence d'automatisation et une agence de conseil - certifi\u00e9e, exp\u00e9riment\u00e9e et ax\u00e9e sur les r\u00e9sultats. Rejoignez les entreprises qui font confiance \u00e0 HUB.OCTO360 pour conduire leur succ\u00e8s CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78847f2e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"78847f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prendre RDV<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3193,"template":"","categories":[13],"class_list":["post-129","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-sales-pipeline-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM - HUB.OCTO360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.octo360.agency\/fr\/histoires_de_succes\/du-magasin-en-ligne-au-torrefacteur-de-revenus-comment-primefirewood-a-augmente-ses-ventes-avec-hubspot-crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM - HUB.OCTO360\" \/>\n<meta property=\"og:description\" content=\"Client: PrimeFirewood (UK \u2013 Online Retailer of Firewood)Role: Michael Petro , Head of Sales Quick Intro: PrimeFirewood sells premium, sustainably sourced firewood online across the UK. As winter demand surged and competition intensified, the company sought a more intelligent way to track customer journeys, optimize ads performance, and drive repeat sales\u2014without losing touch with its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.octo360.agency\/fr\/histoires_de_succes\/du-magasin-en-ligne-au-torrefacteur-de-revenus-comment-primefirewood-a-augmente-ses-ventes-avec-hubspot-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"HUB.OCTO360\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-17T22:30:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"939\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/\",\"url\":\"https:\\\/\\\/hub.octo360.agency\\\/success_stories\\\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\\\/\",\"name\":\"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM - 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