{"id":121,"date":"2025-03-27T20:53:26","date_gmt":"2025-03-27T20:53:26","guid":{"rendered":"https:\/\/hub.octo360.agency\/?post_type=success_stories&#038;p=121"},"modified":"2026-01-17T23:46:58","modified_gmt":"2026-01-17T23:46:58","slug":"dagli-eventi-al-coinvolgimento-come-mapon-ha-trasformato-le-presenze-in-dati-crm-utilizzabili","status":"publish","type":"success_stories","link":"https:\/\/hub.octo360.agency\/it\/success_stories\/from-events-to-engagement-how-mapon-turned-attendance-into-actionable-crm-data\/","title":{"rendered":"Dagli eventi al coinvolgimento: Come Mapon ha trasformato le presenze agli eventi in dati utilizzabili a livello di marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"121\" class=\"elementor elementor-121\" data-elementor-post-type=\"success_stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9878b29 e-flex e-con-boxed e-con e-parent\" data-id=\"9878b29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5794c19 elementor-widget elementor-widget-text-editor\" data-id=\"5794c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cliente:<\/strong> Mapon (B2B SaaS - Gestione flotte e soluzioni GPS)<\/p>\n<p><strong>Ruolo:<\/strong> Blanca Garau, responsabile marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5c6c5 elementor-widget elementor-widget-image\" data-id=\"5c5c6c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"939\" src=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/03\/Sucess-Stories-Image_From-Events-to-Engagement-scaled.webp\" class=\"attachment-full size-full wp-image-3178\" alt=\"Mapon - Agenzia CRM Hubspot\" srcset=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/03\/Sucess-Stories-Image_From-Events-to-Engagement-scaled.webp 1920w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/03\/Sucess-Stories-Image_From-Events-to-Engagement-300x147.webp 300w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/03\/Sucess-Stories-Image_From-Events-to-Engagement-1024x501.webp 1024w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/03\/Sucess-Stories-Image_From-Events-to-Engagement-768x375.webp 768w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/03\/Sucess-Stories-Image_From-Events-to-Engagement-1536x751.webp 1536w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/03\/Sucess-Stories-Image_From-Events-to-Engagement-18x9.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44180db6 elementor-widget elementor-widget-text-editor\" data-id=\"44180db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2>Introduzione rapida:<\/h2>\n<p class=\"wp-block-paragraph\">\u00a0Con la continua espansione di Mapon nei mercati europei, le fiere di settore e le esposizioni logistiche sono diventate un canale fondamentale per coinvolgere gli operatori delle flotte e i leader dei trasporti. La sfida non era solo quella di presentarsi, ma di trasformare la partecipazione agli eventi in contatti qualificati e in un impatto misurabile sulla pipeline. Con pi\u00f9 eventi a trimestre, il team aveva bisogno di un modo per pianificare, monitorare e capitalizzare ogni interazione.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n<h2>Il problema:<\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0Prima di HubSpot, i lead degli eventi venivano gestiti attraverso fogli di calcolo ad hoc e liste di contatti importate manualmente. Il monitoraggio delle presenze era inaffidabile e non esisteva un modo unificato per collegare la partecipazione agli eventi ai risultati di vendita. Il marketing non era in grado di stabilire con facilit\u00e0 quali eventi avessero prodotto il maggior numero di potenziali clienti o avessero generato offerte effettive. Le campagne e-mail di follow-up erano generiche e spesso inviate troppo tardi per mantenere lo slancio. Mapon aveva bisogno di un sistema strutturato in grado di collegare gli eventi, i dati del CRM e le entrate future.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6905f594 e-con-full e-flex e-con e-child\" data-id=\"6905f594\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6302c992 elementor-widget elementor-widget-heading\" data-id=\"6302c992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopri cosa \u00e8 possibile fare con un CRM pi\u00f9 intelligente.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56079179 elementor-widget elementor-widget-text-editor\" data-id=\"56079179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Non sei sicuro che il tuo CRM sia impostato correttamente? Richiedi un audit gratuito: analizziamo i tuoi report, individuiamo i colli di bottiglia e ti guidiamo nel configurare un gestionale capace di supportare la tua azienda in ogni fase della crescita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d00f6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"709d00f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Richiedi il tuo Audit Gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-285a731 e-flex e-con-boxed e-con e-parent\" data-id=\"285a731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f5c34 elementor-widget elementor-widget-text-editor\" data-id=\"62f5c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n<h2>La soluzione:<\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0HUB.OCTO360 ha aiutato Mapon a progettare e implementare un sistema completo di <\/span><b>Tracciamento degli eventi e acquisizione di contatti<\/b><span style=\"font-weight: 400;\"> strategia all'interno di HubSpot. Ecco come ha funzionato:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creato un oggetto \"Evento\" personalizzato in HubSpot per registrare ogni fiera o esposizione con data, luogo e tipo di evento.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creazione di moduli di registrazione automatizzati e landing page collegate al CRM<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sviluppato un sistema di check-in presso lo stand utilizzando tablet con moduli precaricati, creando o aggiornando istantaneamente i record dei contatti<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Categorizzazione dei lead in tempo reale utilizzando propriet\u00e0 personalizzate (ad esempio, dimensioni della flotta, ruolo decisionale, interesse per il prodotto)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collegare i contatti a record di eventi specifici e impostare lo stato di presenza (Registrato, Partecipato, Non presentato)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Progettato in modo automatizzato <\/span><b>sequenze di email nurturing<\/b><span style=\"font-weight: 400;\"> in base alla partecipazione all'evento e all'interesse espresso<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creazione di una dashboard che mostra quanti lead di eventi sono passati alla pipeline, suddivisi per tipo di evento e luogo di svolgimento.<br \/><\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>I risultati:<\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0L'evento successivo di Mapon, un vertice tecnologico sulla logistica a Berlino, \u00e8 stato il primo a utilizzare il nuovo sistema. Sono stati acquisiti 312 contatti qualificati direttamente in HubSpot, 78 dei quali sono diventati opportunit\u00e0 di vendita entro 30 giorni. Il monitoraggio delle presenze ha permesso al team di inviare campagne di follow-up segmentate, con un tasso di apertura di 62% e un tasso di risposta di 28%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La dashboard post-evento ha mostrato chiaramente quali eventi hanno generato ROI e quali profili di acquirenti sono stati maggiormente coinvolti. Il marketing utilizza ora queste informazioni per stabilire le priorit\u00e0 degli eventi e adattare la messaggistica in base a ci\u00f2 che accade. <\/span><i><span style=\"font-weight: 400;\">presso lo stand<\/span><\/i><span style=\"font-weight: 400;\">, non solo dopo.<\/span><\/p>\n<p><b>Gli eventi sono passati da \"nice to have\" a driver della pipeline, grazie all'automazione del CRM.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3941463a e-con-full e-flex e-con e-child\" data-id=\"3941463a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd8f382 elementor-widget elementor-widget-heading\" data-id=\"7dd8f382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parliamo di strategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3115e61d elementor-widget elementor-widget-text-editor\" data-id=\"3115e61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Siamo un'agenzia di implementazione, automazione e consulenza HubSpot, certificata, esperta e focalizzata sui risultati. Unitevi alle aziende che si affidano a HUB.OCTO360 per il successo del loro CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f70ea4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"76f70ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3178,"template":"","categories":[14],"class_list":["post-121","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-marketing-automations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Events to Engagement: How Mapon Turned Attendance into Actionable CRM Data - HUB.OCTO360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.octo360.agency\/it\/storie_di_successo\/dagli-eventi-al-coinvolgimento-come-mapon-ha-trasformato-le-presenze-in-dati-crm-utilizzabili\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Events to Engagement: How Mapon Turned Attendance into Actionable CRM Data - HUB.OCTO360\" \/>\n<meta property=\"og:description\" content=\"Client: Mapon (B2B SaaS \u2013 Fleet Management &amp; GPS Solutions) Role: Blanca Garau, Marketing Manager Quick Intro: \u00a0As Mapon continued expanding across European markets, industry trade shows and logistics expos became a key channel for engaging fleet operators and transportation leaders. 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