{"id":125,"date":"2025-04-18T20:57:59","date_gmt":"2025-04-18T20:57:59","guid":{"rendered":"https:\/\/hub.octo360.agency\/?post_type=success_stories&#038;p=125"},"modified":"2026-01-17T22:42:17","modified_gmt":"2026-01-17T22:42:17","slug":"dai-punti-ciechi-alla-piena-visibilita-come-mapon-ha-sbloccato-la-crescita-con-lattribuzione-di-marketing","status":"publish","type":"success_stories","link":"https:\/\/hub.octo360.agency\/it\/success_stories\/from-blind-spots-to-full-visibility-how-mapon-unlocked-growth-with-marketing-attribution\/","title":{"rendered":"Dai punti morti alla piena visibilit\u00e0: come Mapon ha sbloccato la crescita con l'attribuzione del marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"125\" class=\"elementor elementor-125\" data-elementor-post-type=\"success_stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3deed2b5 e-flex e-con-boxed e-con e-parent\" data-id=\"3deed2b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d66ce9f elementor-widget elementor-widget-text-editor\" data-id=\"d66ce9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cliente:<\/strong> Mapon (B2B SaaS - Gestione flotte e soluzioni GPS)<br \/><strong>Ruolo:<\/strong> Eduardo Flores, Direttore vendite Spagna<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3e2fc elementor-widget elementor-widget-image\" data-id=\"fd3e2fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"939\" src=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-scaled.webp\" class=\"attachment-full size-full wp-image-3173\" alt=\"Mapon - Agenzia CRM Hubspot\" srcset=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-scaled.webp 1920w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-300x147.webp 300w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-1024x501.webp 1024w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-768x375.webp 768w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-1536x751.webp 1536w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/04\/Sucess-Stories-Image_From-Blind-Spots-to-Full-Visibility-18x9.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e66dda7 elementor-widget elementor-widget-text-editor\" data-id=\"5e66dda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>Introduzione rapida:<\/strong><strong><br \/><\/strong><\/h2>\n<p>\u00a0Mapon \u00e8 un fornitore leader di software per la gestione delle flotte e di soluzioni di tracciamento GPS, che offre una combinazione di SaaS e hardware alle aziende di logistica e trasporto. Con una crescente attenzione alla generazione di lead digitali, Mapon aveva bisogno di una migliore visibilit\u00e0 su quali sforzi di marketing stessero effettivamente portando clienti di alto valore e su come utilizzare questa conoscenza per alimentare una spesa pubblicitaria pi\u00f9 intelligente.<\/p>\n\n<h2><strong>Il problema:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0Mapon stava gestendo diverse campagne a pagamento su Google Ads, Meta Ads e canali programmatici, ma non aveva visibilit\u00e0 end-to-end sulla qualit\u00e0 dei lead. I tag UTM erano tracciati in modo incoerente e i dati del CRM non potevano essere collegati in modo affidabile alle campagne pubblicitarie. Di conseguenza, il team non riusciva a rispondere a domande cruciali come: Quali canali producevano lead che si convertivano? Quali campagne hanno portato a un aumento del valore dei contratti o degli ordini di hardware? Senza questi dati, il budget per il performance marketing era ottimizzato per il volume, non per il valore.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cc844bf e-con-full e-flex e-con e-child\" data-id=\"7cc844bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c564e4e elementor-widget elementor-widget-heading\" data-id=\"c564e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopri cosa \u00e8 possibile fare con un CRM pi\u00f9 intelligente.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd559bb elementor-widget elementor-widget-text-editor\" data-id=\"5bd559bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Non sei sicuro che il tuo CRM sia impostato correttamente? Richiedi un audit gratuito: analizziamo i tuoi report, individuiamo i colli di bottiglia e ti guidiamo nel configurare un gestionale capace di supportare la tua azienda in ogni fase della crescita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf7b97f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3bf7b97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Richiedi un Audit Gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16c2e12 e-flex e-con-boxed e-con e-parent\" data-id=\"16c2e12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfd3f3 elementor-widget elementor-widget-text-editor\" data-id=\"1cfd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>La soluzione:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0HUB.OCTO360 ha collaborato con Mapon per implementare un framework di reporting e attribuzione full-funnel all'interno di HubSpot. Nel corso di un impegno di 3 settimane, abbiamo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pulizia e standardizzazione dei tag UTM in tutte le campagne inbound.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Costruito un set personalizzato di <\/span><b>rapporti e cruscotti<\/b><span style=\"font-weight: 400;\"> in HubSpot per tracciare la fonte del lead, il valore della trattativa e la progressione della fase del ciclo di vita<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I dati di lead e deal sono stati integrati in <\/span><b>Annunci di Google e Meta-Annunci<\/b><span style=\"font-weight: 400;\"> tramite la sincronizzazione della conversione offline<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementazione di propriet\u00e0 e flussi di lavoro personalizzati per monitorare il ROI delle campagne, la dimensione media delle transazioni per fonte e la suddivisione hardware\/software.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abilitazione di dashboard in tempo reale per le vendite e il marketing per monitorare congiuntamente le prestazioni, segmentate per area geografica e canale<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impostare gli avvisi per le campagne che non hanno raggiunto i KPI basati sul valore, nonostante gli elevati volumi di lead.<\/span><\/li>\n<\/ul>\n<ul class=\"wp-block-list\"><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<h2><strong>I risultati:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">L'impatto \u00e8 stato immediato. Mapon ha notato che, mentre Meta Ads portava pi\u00f9 lead top-of-funnel, Google Ads portava costantemente a concludere contratti di valore pi\u00f9 elevato con flotte di dimensioni maggiori. Sincronizzando i dati relativi alle vendite chiuse con le piattaforme pubblicitarie, sia Google sia Meta hanno iniziato a ottimizzare per <\/span><i><span style=\"font-weight: 400;\">conversioni effettive<\/span><\/i><span style=\"font-weight: 400;\"> - non solo per il riempimento dei moduli. I tassi di lead-to-close sono migliorati di 41% e il valore medio delle transazioni dai canali a pagamento \u00e8 aumentato di 26% nel primo trimestre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il marketing e le vendite lavorano ora su una fonte di verit\u00e0 condivisa e il budget pubblicitario di Mapon \u00e8 completamente allineato ai risultati di business, non alle metriche di vanit\u00e0.<\/span><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7beadc05 e-con-full e-flex e-con e-child\" data-id=\"7beadc05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54f3dbfe elementor-widget elementor-widget-heading\" data-id=\"54f3dbfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parliamo di strategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3a4cc6 elementor-widget elementor-widget-text-editor\" data-id=\"1f3a4cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Siamo un'agenzia di implementazione, automazione e consulenza HubSpot, certificata, esperta e focalizzata sui risultati. Unitevi alle aziende che si affidano a HUB.OCTO360 per il successo del loro CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a36d2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"43a36d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3173,"template":"","categories":[17,14],"class_list":["post-125","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-custom-dashboard-reporting","category-marketing-automations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Blind Spots to Full Visibility: How Mapon Unlocked Growth with Marketing Attribution - HUB.OCTO360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.octo360.agency\/it\/storie_di_successo\/dai-punti-ciechi-alla-piena-visibilita-come-mapon-ha-sbloccato-la-crescita-con-lattribuzione-di-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Blind Spots to Full Visibility: How Mapon Unlocked Growth with Marketing Attribution - HUB.OCTO360\" \/>\n<meta property=\"og:description\" content=\"Client: Mapon (B2B SaaS \u2013 Fleet Management &amp; GPS Solutions)Role: Eduardo Flores, Sales Manager Spain Quick Intro: \u00a0Mapon is a leading provider of fleet management software and GPS tracking solutions, offering a combination of SaaS and hardware to logistics and transportation companies. 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