{"id":129,"date":"2025-02-15T20:59:11","date_gmt":"2025-02-15T20:59:11","guid":{"rendered":"https:\/\/hub.octo360.agency\/?post_type=success_stories&#038;p=129"},"modified":"2026-01-17T22:30:27","modified_gmt":"2026-01-17T22:30:27","slug":"da-negozio-online-a-torrefattore-come-primefirewood-ha-incrementato-le-vendite-con-hubspot-crm","status":"publish","type":"success_stories","link":"https:\/\/hub.octo360.agency\/it\/success_stories\/from-online-store-to-revenue-roaster-how-primefirewood-boosted-sales-with-hubspot-crm\/","title":{"rendered":"Da negozio online a punto di riferimento in UK: Come PrimeFirewood ha incrementato le vendite con il CRM di HubSpot."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"129\" class=\"elementor elementor-129\" data-elementor-post-type=\"success_stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4d61ee e-flex e-con-boxed e-con e-parent\" data-id=\"5a4d61ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07a4232 elementor-widget elementor-widget-text-editor\" data-id=\"07a4232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cliente:<\/strong> <span style=\"font-weight: 400;\">PrimeFirewood (Regno Unito - Rivenditore online di legna da ardere)<\/span><br \/><strong>Ruolo:<\/strong> Michael Petro , Responsabile vendite<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e4f8d elementor-widget elementor-widget-image\" data-id=\"87e4f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"939\" src=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp\" class=\"attachment-full size-full wp-image-3193\" alt=\"Prime Firewood - Agenzia CRM Hubspot\" srcset=\"https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-scaled.webp 1920w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-300x147.webp 300w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-1024x501.webp 1024w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-768x375.webp 768w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-1536x751.webp 1536w, https:\/\/hub.octo360.agency\/wp-content\/uploads\/2025\/02\/Sucess-Stories-Image_From-Online-Store-to-Revenue-Roaster-18x9.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f56983 elementor-widget elementor-widget-text-editor\" data-id=\"60f56983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>Introduzione rapida:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">PrimeFirewood vende online legna da ardere di prima qualit\u00e0 e di provenienza sostenibile in tutto il Regno Unito. Con l'aumento della domanda invernale e l'intensificarsi della concorrenza, l'azienda ha cercato un modo pi\u00f9 intelligente per tracciare i percorsi dei clienti, ottimizzare le prestazioni degli annunci e promuovere le vendite ripetute, senza perdere il contatto con le sue radici di piccola impresa.<\/span><\/p>\n\n<h2><strong>Il problema:<\/strong><strong><br \/><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0PrimeFirewood ha collaborato con Octo360, un partner certificato per le soluzioni HubSpot, per implementare un sistema di <\/span><b>HubSpotenziato la strategia di ecommerce<\/b><span style=\"font-weight: 400;\"> modellato su flussi di lavoro B2C collaudati<\/span> <span style=\"font-weight: 400;\">Nell'arco di 4 settimane, il team:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify integrato con HubSpot per sincronizzare gli ordini, i dati dei clienti e gli eventi di carrello abbandonato<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creazione di liste segmentate e flussi di lavoro per i primi acquirenti, i clienti abituali e gli acquirenti stagionali.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creazione di e-mail automatiche per il recupero dei carrelli, l'upselling di legna e accessori e gli incentivi di fidelizzazione.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dashboard configurati che mostrano le metriche del ciclo di vita del cliente, il valore dell'ordine, il tasso di ripetizione dell'acquisto e l'attribuzione della fonte.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Abilitata la sincronizzazione delle conversioni offline per inviare i dati delle transazioni a Google Ads e Meta Ads, consentendo ai loro ML di ottimizzare le entrate reali.<\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cfa947a e-con-full e-flex e-con e-child\" data-id=\"3cfa947a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14089400 elementor-widget elementor-widget-heading\" data-id=\"14089400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopri cosa \u00e8 possibile fare con un CRM pi\u00f9 intelligente.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1401cad6 elementor-widget elementor-widget-text-editor\" data-id=\"1401cad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Non sei sicuro che il tuo CRM sia impostato correttamente? Richiedi un audit gratuito: analizziamo i tuoi report, individuiamo i colli di bottiglia e ti guidiamo nel configurare un gestionale capace di supportare la tua azienda in ogni fase della crescita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c2a8ce elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19c2a8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Richiedi un Audit Gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96146ee e-flex e-con-boxed e-con e-parent\" data-id=\"96146ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b07e680 elementor-widget elementor-widget-text-editor\" data-id=\"b07e680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2><strong>La soluzione:<\/strong><strong><br \/><\/strong><\/h2>\n<p>OCTO360 ha effettuato una verifica della pipeline e ha ristrutturato il processo di vendita di NovaBuild utilizzando il CRM HubSpot. Noi:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Mappatura del percorso dell'acquirente e costruzione di fasi personalizzate della pipeline con criteri di uscita\/ingresso<\/li>\n\n<li>Implementazione del lead scoring e della prioritizzazione delle trattative<\/li>\n\n<li>Creazione di automatismi per i follow-up, le attivit\u00e0 e l'avanzamento di fase<\/li>\n\n<li>Introduzione di flussi di lavoro \"quote-to-deal\" con l'uso di modelli<\/li>\n\n<li>Cruscotti integrati per monitorare l'attivit\u00e0 dei rappresentanti, la velocit\u00e0 della pipeline e le percentuali di successo<\/li>\n<\/ul>\n\n<h2><strong>I risultati:<\/strong><strong><br \/><\/strong><\/h2>\n<p>Nel giro di tre mesi, PrimeFirewood ha registrato una trasformazione dei guadagni:<br \/>27% aumento dei clienti online rispetto all'anno precedente<\/p>\n<ul>\n<li>23% aumento del valore medio dell'ordine grazie a pacchetti di upsell mirati<\/li>\n<li>41% riduzione dell'abbandono del carrello grazie a flussi di recupero tempestivi via e-mail<\/li>\n<li>Le prestazioni degli annunci a pagamento sono migliorate drasticamente: il ROAS \u00e8 aumentato di 32%, grazie all'ottimizzazione basata sul valore restituita alle piattaforme pubblicitarie.<\/li>\n<li>Il tasso di ripetizione degli acquisti \u00e8 aumentato del 18%, grazie alle e-mail post acquisto personalizzate e ai messaggi di fidelizzazione.<\/li>\n<\/ul>\n<p><br \/>HubSpot \u00e8 diventato l'unica fonte di verit\u00e0 per le attivit\u00e0 di marketing e vendita di PrimeFirewood, consentendo una spesa pi\u00f9 intelligente, un ROI pi\u00f9 elevato e una migliore fidelizzazione dei clienti, il tutto alimentato da flussi di lavoro guidati dai dati e dall'automazione dell'e-commerce. Dai log alla fedelt\u00e0, PrimeFirewood ha trasformato il calore in crescita.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51e74f04 e-con-full e-flex e-con e-child\" data-id=\"51e74f04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4c1b30 elementor-widget elementor-widget-heading\" data-id=\"3d4c1b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parliamo di strategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fd0aa3 elementor-widget elementor-widget-text-editor\" data-id=\"33fd0aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Siamo un'agenzia di implementazione, automazione e consulenza HubSpot, certificata, esperta e focalizzata sui risultati. Unitevi alle aziende che si affidano a HUB.OCTO360 per il successo del loro CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78847f2e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"78847f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3193,"template":"","categories":[13],"class_list":["post-129","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-sales-pipeline-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM - HUB.OCTO360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.octo360.agency\/it\/storie_di_successo\/da-negozio-online-a-torrefattore-come-primefirewood-ha-incrementato-le-vendite-con-hubspot-crm\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Online Store to Revenue Roaster: How PrimeFirewood Boosted Sales with HubSpot CRM - HUB.OCTO360\" \/>\n<meta property=\"og:description\" content=\"Client: PrimeFirewood (UK \u2013 Online Retailer of Firewood)Role: Michael Petro , Head of Sales Quick Intro: PrimeFirewood sells premium, sustainably sourced firewood online across the UK. 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