Client: ITS MOVE Academy (Education – Sustainable Mobility & Logistics Training)
Role: Michele Bergonzi, Head of Comunications.
Quick Intro:
ITS MOVE is a leading Italian post-secondary institution focused on training highly skilled technicians in sustainable mobility, logistics, and smart industry. With multiple campuses and hundreds of applicants annually, the academy needed a more intelligent, digital-first approach to attract students, guide them through enrollment, and manage relationships throughout the student lifecycle.
The Problem:
ITS MOVE was using a mix of spreadsheets, manual email chains, and unconnected tools to manage candidate interest and follow-ups. Each campus handled communication differently, and no centralized database tracked prospects, application stages, or student engagement. The marketing team couldn’t measure campaign impact, and the admissions team had no visibility into lead nurturing workflows. As enrollment demand increased, the system became unsustainable.
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The Solution:
ITS MOVE partnered with Octo360, a certified HubSpot Solutions Partner, to lead a full CRM transformation tailored to the education sector. What made the project unique was the consulting-first approach: Octo360 began with stakeholder interviews and cross-campus audits to deeply understand the real pain points — not just technical needs, but operational gaps across marketing, admissions, and communication.
With support from HubSpot’s education onboarding team, Octo360 led a phased implementation that included:
- Full deployment of HubSpot CRM, customized for the education funnel (from prospect to enrolled student)
- Creation of lead capture forms and landing pages for each academic program
- Automated nurturing workflows to guide prospective students through open day signups, application submissions, and follow-ups
- Email marketing setup with personalized sequences for different segments (e.g., high school seniors, adult learners, employers)
- Shared dashboards for marketing and admissions to track lead sources, application status, and campaign effectiveness
- Integration with ITS MOVE’s website and Google Ads for better lead attribution
The Results:
In the first 30 days of HubSpot-powered email nurturing, ITS MOVE achieved a 55.4 % open rate and 23.9 % click-through rates, metrics that were invisible to their team before Hubspot’s implementation. With every touchpoint now in one CRM, the team can finally see which channels drive results—referrals convert at 5.96 %, paid social at 4.95 %—and watch each lead progress through the funnel.
HubSpot dashboards surface campaign ROI, lead quality, and enrollment status campus by campus—insights that were once invisible. Guided by Octo360’s strategy and HubSpot’s infrastructure, ITS MOVE has replaced guesswork with a data-driven recruitment engine that powers its mission in sustainable-mobility education.
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