Client: Termprotect (Manufacturer – PVC Windows & Doors)
Role: CEO
Quick Intro:
TermProtect is a growing manufacturer of high-performance PVC windows and doors, serving both individual homeowners and construction companies across Spain. With demand on the rise, the company needed to overhaul its commercial processes to reduce inefficiencies, shorten the sales cycle, and support a rapidly expanding sales team.
The Problem:
TermProtect was managing leads and deals through a fragmented system: spreadsheets, disconnected email chains, and a basic ERP tool without CRM capabilities. Sales reps lacked visibility into deal stages, follow-ups were inconsistent, and high-potential opportunities were often lost. Coordination across sales, technical, and post-sales teams was slow, delaying installations and hurting client satisfaction. Revenue had plateaued at €150K per month, and the company’s ambition to scale its sales team from 4 to 16 required a structured and scalable system.
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The Solution:
Maria partnered with HUB.OCTO360 to manage their full HubSpot onboarding and implementation. Together, we ran a 2-week discovery to map out their ideal customer journey, internal sales processes, support queues, and lifecycle stages. We then:
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HUB.OCTO360 led a full-funnel HubSpot CRM implementation focused on pipeline optimization and sales productivity. After a 3-week audit and process mapping, the team executed a custom rollout that included:
- Implementation of HubSpot Sales and Service Hubs with tailored pipelines for B2C and B2B
- Automated lead scoring and assignment based on geography and deal type
- Workflows for quote generation, follow-ups, and lead reactivation
- Centralized ticketing system for technical consultations and post-sale support
- Integration with the existing ERP and web forms to sync data in real time
- Dashboards to monitor deal velocity, conversion rates, and sales performance
- Onboarding and enablement for the entire commercial team with SOPs and training
- Implementation of HubSpot Sales and Service Hubs with tailored pipelines for B2C and B2B
The Results:
The transformation was immediate. CRM usage across departments hit 100%. The quote-to-close conversion rate increased by 52%. Average sales cycle time dropped from 21 days to just 9. Monthly invoicing rose from €150K to over €400K. With a streamlined sales process and automated workflows in place, TermProtect successfully scaled its sales team from 4 to 16 people in under six months — without compromising on lead quality or customer experience.
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