Client : PrimeFirewood (UK – Online Retailer of Firewood)
Rôle : Michael Petro , Head of Sales
Présentation rapide :
PrimeFirewood sells premium, sustainably sourced firewood online across the UK. As winter demand surged and competition intensified, the company sought a more intelligent way to track customer journeys, optimize ads performance, and drive repeat sales—without losing touch with its small business roots
Le problème :
PrimeFirewood partnered with Octo360, a certified HubSpot Solutions Partner, to implement a HubSpot-powered ecommerce strategy modeled on proven B2C workflows Over a 4‑week rollout, the team:
- Integrated Shopify with HubSpot to sync orders, customer data, and abandoned cart events
- Created segmented lists and workflows for first‑time buyers, repeat customers, and seasonal shoppers
- Built email automation for cart recovery, upsell of kindling and accessories, and loyalty incentives
- Configured dashboards showing customer lifecycle metrics, order value, repeat purchase rate, and source attribution
Enabled offline conversion syncing to push transaction data back to Google Ads and Meta Ads—letting their ML optimize for real revenue
Découvrez tout le potentiel d’un CRM plus intelligent. Profitez d’un audit HubSpot gratuit
Vous doutez que votre configuration actuelle favorise vraiment votre croissance ? Demandez un audit CRM gratuit : nous mettrons en évidence les failles, les gains rapides et les pistes d’optimisation.
La solution :
OCTO360 performed a pipeline audit and restructured NovaBuild’s sales process using HubSpot CRM. We:
- Mapped the buyer journey and built custom pipeline stages with exit/entry criteria
- Implemented lead scoring and deal prioritization
- Created automation for follow-ups, tasks, and stage progression
- Introduced quote-to-deal workflows using templates
- Integrated dashboards to track rep activity, pipeline velocity, and win rates
Les résultats :
Within three months, PrimeFirewood saw transformative gains:
27% increase in online customers year-over-year
- 23% boost in average order value through targeted upsell bundles
- 41% reduction in cart abandonment via timely email recovery flows
- Paid ads performance dramatically improved—ROAS increased by 32%, thanks to value-based optimisation back to ad platforms
- Repeat purchase rate climbed by 18%, fueled by automatically personalized post-purchase emails and loyalty prompts
HubSpot became the single source of truth for PrimeFirewood’s marketing and sales efforts, enabling smarter spending, stronger ROI, and better customer retention—all powered by data-driven workflows and e‑commerce automation. From logs to loyalty—PrimeFirewood turned heat into growth.
Parlons stratégie
Nous sommes une agence de mise en œuvre de HubSpot, une agence d'automatisation et une agence de conseil - certifiée, expérimentée et axée sur les résultats. Rejoignez les entreprises qui font confiance à HUB.OCTO360 pour conduire leur succès CRM.